9 things to know about Holi, India’s most colorful festival

Here’s the meaning behind the Hindu celebration.

Holi festival celebrations in Nandgaon, India
Every Indian state celebrates Holi differently. Here in Uttar Pradesh, the women of Nandgaon (home of Hindu god Krishna) attack the men from Barsana (hometown of Radha) with wooden sticks, reenacting legend.
Photograph by Ajay Aggarwal Hindustan Times/Getty Images
ByChristine Bednarz
March 01, 2023
6 min read

A kaleidoscopic cloud hangs over India, where revellers mark the arrival of spring by throwing powdered dye with abandon, spraying water, and flooding the streets for raucous fun. Holi may be traditionally Hindu, but everyone is equal during this holiday. This year on March 8, color will hide all class lines, the caste system will disappear, and foreigners will join the locals.

Underneath the dancing and colorful chaos lies unique culture and deeply rooted tradition. Here’s what you need to know about Holi.

1. The fun starts early

The colorful party makes up just one part of Holi. The night before, on Holika Dahan (the evening of bonfires), revelers set a symbolic effigy ablaze to commemorate the demise of the demoness Holika. People throw the famed, colored powder on Rangwali Holi, the second and most famous day of the festival. People prepare much earlier by purchasing the powder and kids excitedly practice their aim. In the Braj region of India, Holi celebrations stretch for 16 days.

2. Good triumphs over evil

Holi gets its name from Holika, the demoness sister of evil King Hiranyakashyap in Hindu mythology. As the story goes, the villainous king tried to forbid his son Prahlad from worshiping one of the Hindu gods, Vishnu, but Prahlad persisted despite his father. So the king ordered Prahlad and Holika (who was immune to fire) to sit on a pyre, a wooden structure for burning a body as part of a funeral or execution. When the flames struck, Holika burnt to death in spite of her immunity to fire, and miraculously Prahlad prevailed because he called on the help of Lord Vishnu. So Holi celebrations serve as a reminder of the triumph of good over evil, reflecting the Hindu belief that faith and devotion leads to salvation that can be attained by everyone who believes.

3. Getting stuffed

Families across India lovingly prepare gujiya, a dumpling-like sweet that filled with dried fruits and nuts spiced with cardamom. Countless variations exist, but common fillings include pistachios, cashews, coconut, and raisins, which everyone enjoys during fiery Holika Dahan.

Holi festival celebrations in Uttar Pradesh, India
Lathmar Holi, celebrated some days ahead of the actual Holi festival in the twin towns of Barsana and Nandgaon, translates as ‘that Holi in which people hit with sticks’.
Photograph by STR/AFP/Getty Images

4. Toasting with cannabis milk

Some people toast Holi with a bhang–a milky beverage mixed with a paste of the buds and leaves of cannabis grown high in the Himalayas. Consumed for 3,000 years, this cannabis milkshake connects through mythology to the powerful monk god Shiva–and sold in government-run bhang shops.

5. Why the dye?

Legend holds that after being cursed with blue skin by a demon, Krishna worried that his fair-skinned consort, Radha, would no longer love him. When he complained to his mother Yashoda, she teasingly replied for Krishna to paint Radha’s face whatever color he chose, so he did. The flying multihued pigments, called gulal, remind of the story of Krishna.

Holi festival celebrations in India
A worker sifts colored powder, known as gulal, inside a village factory on the outskirts of Siliguri. Importing products is more common and comes cheaper, but there's a growing movement to return to Indian-made.
Photograph by DIPTENDU DUTTA, AFP/Getty Images

6. Natural roots, modernized

Back in the day, gulal was made from flowers, spices, and other natural materials like the brilliant Indian Coral Tree and the Flame of the Forest plants, offering medicinal properties and benefits for the skin. Synthetic dyes became common in the mid-19th century. Today, most gulal used during Holi is synthetic from China, although the Indian government promotes national products and return to plant-based dyes. In 2012, around 200 people were admitted to a Mumbai hospital suffering from color poisoning.

7. Meaningful colors

Much more than painting a pretty picture, the colors hold special significance. Red dye symbolizes love, fertility, and matrimony. Blue represents Krishna, while green stands for new beginnings.

Holi festival celebrations in Uttar Pradesh, India
Red dye symbolizes love, fertility, and matrimony.
Photograph by Pankaj Nangia, India Today Group/Getty Images

8. Cleaning up

To preempt disaster, Hindus are advised to moisturize hair and skin well to help prevent the gulal from staining. Clothes typically do not survive.

9. Joining the fun

Holi expands well beyond the Indian continent. Hindus celebrate in Bangladesh and Pakistan, plus other countries with large diaspora populations like Suriname, South Africa, and Malaysia. The United Kingdom and the United States also hold parties, concerts, and events across the country, making it possible for many to join the festivities.

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